Ray White
Evolving a legacy brand for the modern age
Ray White, a well-known name in real estate, needed a brand refresh to stay competitive in a rapidly evolving digital landscape.
Challenges
An antiquated logo that struggled to translate across digital and print applications.
Inconsistent photography that failed to align with modern branding standards.
Legibility issues in signage and marketing materials.
An outdated website that needed an improved user experience.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace